AMSTERDAM — A new Dutch-based company, Treasury B.V., has emerged with ambitious plans to become Europe’s leading Bitcoin treasury, following a successful $147 million private funding round. The round was led by Winklevoss Capital and Nakamoto Holdings Inc., a subsidiary of U.S. healthcare firm KindlyMD, signaling a bold bet on Bitcoin’s future role in European corporate finance.
The firm aims to position itself at the forefront of Bitcoin adoption in Europe, mirroring strategies first pioneered in the United States by companies such as MicroStrategy.
Strategic Vision: Bitcoin as a Corporate Reserve Asset
Treasury B.V. plans to “systematically accumulate Bitcoin” using a combination of equity and debt financing, according to company statements. The goal is to make Bitcoin its primary reserve asset, a strategy that reflects a growing trend among companies seeking to hedge against inflation and diversify treasury holdings with decentralized digital assets.
“We believe Bitcoin is the strongest form of money ever created,” said a company spokesperson. “Our mission is to give European investors and institutions exposure to that strength.”
Initial Bitcoin Holdings Already Top 1,000 BTC
The company has already deployed a portion of its newly raised capital to acquire over 1,000 Bitcoin (BTC), instantly placing it among Europe’s top corporate Bitcoin holders. The size and speed of the initial purchase underscore Treasury B.V.’s commitment to its digital-first reserve strategy.
This move comes amid a wider push in Europe to catch up with the U.S. in offering regulated, institutional-grade exposure to cryptocurrencies, especially Bitcoin as a treasury reserve.
Public Listing Planned via Reverse Merger on Euronext Amsterdam
To further its ambitions, Treasury B.V. plans to become a publicly traded entity via a reverse merger with MKB Nedsense N.V., a Dutch investment firm listed on Euronext Amsterdam. Upon completion of the transaction, the newly formed entity will be renamed Treasury N.V. and trade under the ticker symbol “TRSR.”
This public listing will provide institutional investors across Europe with easier access to Bitcoin exposure through a traditional stock market framework.
Strategic Advisors and High-Profile Backers
The project has attracted several influential figures in the crypto and investment space. Cameron and Tyler Winklevoss, co-founders of Gemini and long-time Bitcoin advocates, will join the company’s strategic advisory board alongside David Bailey, CEO of Bitcoin Magazine and managing partner at Nakamoto Holdings.
Their involvement is expected to bring both strategic guidance and global credibility to the venture.
“Treasury is pioneering a new asset model in Europe—one that merges institutional structure with Bitcoin’s disruptive potential,” said Cameron Winklevoss.
Market Context: European Bitcoin Access Lags Behind U.S.
The rise of Treasury B.V. aligns with a global trend of companies converting corporate cash reserves into Bitcoin—a model that has gained significant traction in the U.S. but has been slower to materialize in Europe due to regulatory hurdles and limited financial infrastructure.
With its launch and planned public listing, Treasury B.V. seeks to bridge this gap, offering European investors a more direct, regulated path to Bitcoin exposure.
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